COLLATERAL DESIGN

"Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It's the tangible evidence of the brand, designed congruent with the brands core values and personality."

WELCOME BROCHURE TRIFOLD Re-DESIGN (MULTIPLe languages)

The Alexandria Library wanted a more vibrant, trifold welcome brochure that included information about their services, programs and events. The brochure also includes a separate bookmark insert to highlight fines, fees, and loan periods. Originally available in English, the brochure was created to be translated into three different languages (Spanish, Amharic and Arabic) to meet the needs of the foreign-language speaking individuals in the community.

Final Design: 6-panel gatefold design with Bleed. Translated and printed in Spanish, Amharic and Arabic.

Tools Used: InDesign, Photoshop

FALL FESTIVAL AT BEATLEY CENTRaL LIBRARY

This multi-component advertising design was created for the Beatley Central Library's 4th Annual Fall Festival. Collateral include: 11" x 17" poster, bi-fold brochure, 72"x24" banner with removable vinyl space, and 36"x24" lawn sign with removable vinyl space.

Final Design: Various sizes

Tools Used: InDesign, Photoshop, Illustrator

Exterior of Fall Festival Brochure (Left - Back Cover; Right - Front Cover)

Interior of Fall Festival Brochure (Left - Upcoming Events; Right - Schedule of Events)

72" x 24" Banner with Removable Vinyl for Date (in white block).

36 x 24" Lawn Sign with Removable Vinyl for Date (in white block).